These high-end meets high-street collaborations drive people into frenzy and madness whenever they are round the corner.
The purpose of these collaborations basically is to allow luxury brands to partner with lower-priced brands to create affordable lines to the masses and the consumer with the budget to own a high-end design at a fraction of its price.
Just how low can the prices go was my first reaction to such collaborations.
The history of such fashion collaborations includes:
- Missoni for Target (Target is an chain of departmental stores in America)
- Derek Lam for Ebay
- Karl Lagerfeld for Macy
- Karl Lagerfeld for H&M (in 2004)
- Versace for H&M (in 2011)
- Lanvin for H&M (you can check out my Lanvin for H&M blog post here :-)
- Marni for H&M (in 2012)



Ever since I knew fashion and luxury brands, luxury products are synonymous with craftsmanship, quality and hefty price tags. To keep their branding strong, they have kept their prices high. High-street brands are go-to brands for affordable designer-inspired clothing, or in other words, imitations.
Therefore, I feel that such marriages between brands of two worlds cannot be long-term.
High-street brands should continue offering clothing at great, affordable prices and luxury brands should stay true to themselves and their longstanding history of prestige and exclusivity. Such collaborations after too many would just die down the hype and people would start rolling their eyes, 'Not another one.'
I still remember Donatella Versace once proclaimed that she would never do a diffusion line. (A diffusion line is a secondary line of merchandise created by a high-end designer that retails at more moderate prices.)
I believe that her main concern when she said those words was that it would cheapen the luxury brand's image. Therefore, it was pretty hypocritical when she inked the deal with H&M.
But I love reading such news which can be quite baffling.
Some headliners include people becoming overnighters, spending the night outside the store just to be first in line the next morning and that last week's Marni for H&M collection was sold-out within 20 minutes.
It jeopardizes life, in my opinion. In fact, they don't exactly mass-produce such collaborations lines so each store has only a limited quantity of each product. They have to resort to limiting the number of pieces each shopper can buy. And imagine having to walk away disappointed if it sells out...
I will keep my love for luxury fashion and high-street fashion separately. :-)
-The End-
Thanks for reading.


























































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